WAY.

Branding — Graphic Design & Photography

— WAY is a surf-inspired brand that embodies the joy of the ocean.
Rooted in a love for the waves, it captures the essence of surf culture
while seamlessly integrating it into urban life.

Founded alongside with my best friend a few years ago, this project
allowed us to bring our creative ideas to life, designing vibrant shirts
that resonate with our own style.

Trough the brand, I crafted captivating covers and curated playlists,
blending an analog aesthetic into our campaigns. With the slogan "find
your WAY. (or find your wave)," WAY. encourages wearers to enjoy their
own paths and experience life’s adventures with a laid-back spirit.

WAY.
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Curated playlists

WAY.
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WAY.
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WAY.